I am guilty of raising sheet snobs. I think that a wonderful, comfy bed is an investment worth making if you can, and now they do too. It also is a nice personal gift from their dad and me because we influenced this. These sheets were a joint birthday gift to my youngest and his fiance. They love them!, said they are amazingly soft and comfortable. Since they live in Boston I gave them cashmere sheets last year, which they love, so there was competition even if they are not good for year ‘round use. I’m ecstatic when a gift is met with true joy and gratitude that will last for many years. When my oldest was 6 he saved his birthday/Xmas money because he wanted a comforter and duvet as soft as ours. My kids know their linens and these sheets have the best reaction so far.