Why Cozy Earth's Towels Top the Best Bath Towels List

Not all towels are created equal. Choosing a great towel doesn’t have to be complicated! When you’re looking for something truly special, it really comes down to how the fabric feels, how well it dries you off, and how long it stays soft and fluffy. Experts will tell you to check what it’s made of, how thick it feels, and how it’s put together—but at the end of the day, you know a good towel the moment you wrap up in it. A top-notch towel instantly makes every shower or bath feel like a treat.

• Material: What your towel is made from really matters. While most basic towels are just cotton, the softest and most cuddly towels often use a special blend, like adding bamboo fibers. This makes them extra soft and super absorbent—so much better than regular old cotton towels!

• Weight and Density (GSM): When you pick up a thick, fluffy towel, you can feel how much cozier it is! Towels with a higher "GSM" (that just means they're thicker and heavier) soak up water really well and give you that plush, spa-like feeling every time you use them.

• Construction: How a towel is made can make a big difference. For example, some towels are crafted using special methods like "zero-twist," which just means the fibers stay soft and fluffy instead of being tightly wound. This creates an even softer, more absorbent towel—perfect for wrapping yourself in comfort.

• Durability: A truly great towel is one that stays soft and plush, wash after wash. The best towels are made to last, so you don’t have to worry about them getting rough or frayed over time. Think of it as a little luxury that keeps making you happy, again and again!

Cozy Earth towels are carefully designed to be better in every way that matters for a luxury towel. We start with the best materials and listen to real customer feedback, testing our towels to make sure they feel amazing, work perfectly, and last a long time.

What makes a Cozy Earth towel stand out? It’s all in the special mix of 60% cotton and 40% bamboo viscose. This blend is what makes our towels feel insanely soft and plush—like a little treat after every bath or shower.

We use something called Zero Twist technology in our Luxe Bath Towel Set. That means the towel’s fibers aren’t twisted too tightly, so they stay open and fluffy. This makes the towel not just extra soft and gentle on your skin, but also super speedy at soaking up water. In other words, you’ll feel dry and pampered in no time.

The Luxe Towel: If you're looking for the quintessential plush towel experience, the Luxe Towel delivers exceptional softness and superior absorbency. Engineered with advanced Zero-Twist technology, its fibers are left untwisted to maximize surface area, making the towel both incredibly gentle to the touch and highly efficient at drawing moisture from the skin. This construction not only enhances the towel’s fluffy, cloud-like texture but also ensures rapid drying performance after every use.

The Waffle Towel: Want something lighter and a bit different? Our Waffle Towel has a mini-waffle weave on one side and an ultra-absorbent terry cloth on the reverse, giving it an elevated, upscale look and a lush feel. Our Waffle Towel dries fast and gives a little gentle scrub as you dry off. Plus, it’s even been picked as a favorite by Oprah!

It's common for lower quality bath towels to degrade over time, becoming rough and scratchy after many uses. Cozy Earth towels, on the other hand, are specially engineered to maintain their quality, even growing softer after years of use. Our enhanced weave is specifically designed for long-term durability and structural integrity. 

We are so confident in our towels longevity that we guarantee it with a 10 year warranty against pilling, abnormal rips and tears, and workmanship defects. When you choose Cozy Earth, you are choosing a towel designed to maintain its premium qualities, wash after wash.

To keep your towels feeling soft and working their best, it’s important to take care of them the right way. This makes sure your towels stay comfy, plush, and last a long time.

• Can I use bleach?
  No. Bleach can cause discoloration and break down the delicate viscose from bamboo fibers, compromising the towel's softness and integrity.

• What about skincare with benzoyl peroxide?
  This chemical is known to cause bleaching. If your skincare routine includes benzoyl peroxide, we recommend using white towels to avoid noticeable discoloration.

• How should I wash them?
  For optimal results, wash before first use with a color-safe detergent in warm water. Tumble dry on low heat. Avoid using excessive fabric softeners, as they can coat the fibers and reduce their natural absorbency.