Early on, I realized that if we were going to do this right, we needed to take extra time to make sure that our product wasn't the same as everyone else's. I've tried so many times to explain how we do it and it's so difficult. The only way I thought it would be remotely possible is if we attempted to capture it on film.

To truly be a better company, we knew we had to establish our own proprietary contacts; people who we trusted who shared our vision. We thought it was important to show our customers how far we're willing to go to get them the best. We've taken dozens of trains, planes, and cars to get the very best for our customers and it has been totally worth it. The hundreds of days we've spent researching and communicating to these wonderful people has produced an excellent product and something that stands out. Going into that level of detail, I had no idea how far I'd have to travel, how many places I'd have to visit, how many people I'd have to meet to find exactly what we were looking for, that premium quality.

When we first started out, we wanted to make something special, something different, something that would last. We're not like everyone else. We're not just another bedding company. It's so far out there to visit each single factory, to visit with every single person that's making the product, to talk with them personally, to get their stories. To communicate with them our customers' ideals. I wanted to go back to who made the fabric, who made the fiber.

Early on, it became clear that to get back to the very origin of our products where the bamboo's harvested was going to be very difficult. It was important to us at Cozy Earth to find a company and people that shared our same focus and determination to have as sustainable and green a product as possible, and we found an amazing bamboo fiber factory. It actually produces their product in the closed-loop system. Knowing the Mandarin language has been a tremendous advantage allowing us to get unprecedented access to factories where Americans or foreigners have not ever been.

Most companies work with trade organizations or middlemen. They'll ask a few questions, they'll get the answers that they want, and then they fly home. What we do a Cozy Earth is a lot different. I visit each factory personally. I meet with the people, I get to know them, I look at the working conditions, I feel the products. Using the Mandarin language, I've also been able to link factories that haven't worked together before. I visit each factory personally and we can say, look, these are the best ones that we can put in each place. I have personally seen every single step of the process.

There are a lot of companies that use unnecessary chemicals and so one focus that I really had here at Cozy Earth is to make sure that all of our products are free of harmful chemicals. We've made it explicitly clear that we won't tolerate harmful chemicals; that all of our products need to be tested properly, that they can't be releasing things into the environment. Our customers won't stand for it, and we won't either. With a lot of textiles, there's tons of pesticides and excess water used to produce them. With bamboo, that's not the case.

Bamboo grows several feet in a year. It's a lot like mowing your lawn. You mow your lawn and the next week it comes back. It doesn't release carbon dioxide into the atmosphere when it's cut down. It doesn't deplete forests. It doesn't destroy habitats. Cozy Earth is also unique because we have selected only USDA organic-certified farms. This is an industry, first, and it's another thing that sets Cozy Earth apart. All of our products are OEKO-TEX 100 certified, which means they're tested free of harmful chemicals. And we don't just do this at the very beginning, we do it at each part of our supply chain, from seed until finished product.

I was able to make great friends with these people and let them know that the reason I want to see these things is because my customers want to see [them]. They want to know what types of products were using. They want to make sure that we're doing things responsibly. A lot of people ask us where the product's made. Most things made in China are not indigenous to China but in our case, the experts in bamboo and silver are located in China. And that works great with me knowing the language, me loving the culture, I'm able to go out there and get the best products possible.

It's tempting to think of a factory as an assembly line and a bunch of nameless workers, but the truth is, we know, personally, the people who make our products. They're good people. And they're so excited to know that they're taking part making a wonderful product. They take pride in every single product they make for Cozy Earth.

Moving from the farms and into the factories, it's very important to go to each supply chain to meet the people personally, to talk to them, and see what the working conditions are like, to see if they're happy, and if they're working too much. All of these things make a huge difference in the final product of Cozy Earth.

One reason I loved the people who work here is that they are so laser-focused on taking care of the environment. This is something that would probably come as a surprise to most people when they think about China or overseas production, but they really did care about their surroundings. They live in the city. They have a beautiful river there and they wanted to make sure that they weren't letting anything into the environment that would have a detrimental effect.

This is a first for the industry. Other companies out there don't follow these same stringent rules but for us at Cozy Earth, we didn't want to make any compromises.

I was amazed at the relationships that we were able to establish with these wonderful people who make Cozy Earth products. I realized that they care about our customers just like we do. They get excited the same way we do when they hear that there's these great testimonies of people who are enjoying it or loving it. People who, in many cases, handcraft these products really care about their brothers and sisters in the United States. They are so grateful to you for purchasing the products, for giving us a try. It helps them and helps their families.

All of that work has culminated in a beautiful product that I'm so proud of and so excited to share with the world. A lot of people know that bamboo has so many great benefits, but we didn't want to just do the same thing as everybody else. We wanted to make the best bamboo bedding in the world. The most luxurious, the softest, the strongest, the most temperature regulating.

The way it works is most people will emit a bottle of water in moisture at night. That humidity tends to get trapped and it creates a hot, humid environment. We have couples with different sleeping temperatures. One's having hot flashes and night sweats, the other ones freezing cold, and our bedding addresses those issues because it breathes. It allows that humidity that creates extremes in temperature to settle down, so you sleep dry and warm instead of burning hot and humid.

It's so wonderful to hear the testimonials of our customers who are so excited about the product. Even ones that didn't think they had sleep issues before are realizing they're sleeping so much better. Cozy Earth products are guaranteed not to pill, not to stain, or shred. They're going to last.

The word "luxury" is probably the most overused word in the bedding industry. With Cozy Earth, luxury means it is exponentially softer, that it's longer lasting, it's going to perform well, that it will wash well. We guarantee it. It is naturally temperature regulating. It sleeps 50% less humid and degrees cooler. That, to me, is supreme luxury. That is Cozy Earth.

So, why do we do all this? Why go to this much trouble? Why go this far? We want our customers to have confidence in Cozy Earth as a brand, that we're going to go the distance for them.